Earlier this year, a heartbreaking image of a snow leopard sitting in a pile of plastic waste went viral. Many saw it as a sign of pervasive, irresponsible human behavior affecting wildlife, even in the so-called "last pure land on Earth," as well as a wake-up call for the need for immediate action.

The waste problem is a global issue that poses threats to the environment, other species as well as humans. Snow leopards shouldn't have to deal with our garbage, Shashanka Nanda, an Indian photographer who captured the image, told Xinhua via email.

In September, over 1 million people in China were mobilized to clean up trash across the country in celebration of World Cleanup Day. The Guardians of the Wild were among the 700-plus NGOs that organized cleanup activities. Volunteers even trekked across the alpine ranges to clear nondegradable waste.

"On several occasions we have worked with other institutions to tackle plastic waste throughout the snow leopard's habitat," Huang Yahui, co-founder of the Guardians of the Wild, who has insisted that protecting natural habitats is the key to species conservation.

In addition, to maintain the number of indigenous herbivores such as the bharal (blue naur) or alpine ibex is also of vital importance to the predator's survival.

For those who don't have the proper training or time to go on excursions and field studies in the wild, protecting snow leopards can be achieved in different ways.

On Tuesday, a series of artisan beer was launched in support of the cause by the Beijing Home-brewing Society, which promised to donate all profits to research and conservation projects for the big cat.

Japanese artist Mitsuji Kamata imagines the King of the Himalayas to be a top-hat-wearing, rifle-holding gallant feline. This summer, he joined hands with China's action figure-maker Manas Models to create a limited edition of the "Steampunk Snow Leopard" and donate all revenue to the Guardians of the Wild.

The public can also support the cause by buying artwork, beverages and local produce from the habitat, according to Huang.

"It is to our surprise and joy that caring for snow leopards as a 'cloud pet' has become the latest trend and a new hobby for many people," said a team leader at the NGO.