"People in this county are familiar with folk music. More than 40 versions have been created based on local folk songs since the commencement of the 19th CPC National Congress," says Wang Qiongying, head of the county publicity department. "The lyrics express the detailed policies of the congress, such as poverty alleviation, the minimum living allowance and road maintenance. Those are all things that ordinary people care about. It is also a new way of publicity, different from the dogmatic formalist publicity of the past."
 
Even those working for government culture departments and enterprises have joined the publicity sing-alongs alongside civil performers.
 
"The lyrics are rewritten by Party committees so as to ensure they are precise," says Ran Longyu, who is in charge of Hongteng Troupe. "We use dialects to sing and perform, bringing contents of the congress down to earth."
 
Folk music is just one of the many styles used to encourage the spirit of the 19th National Congress nationwide. There are also activities on boats in southwest Guangxi Zhuang Autonomous Region, targeting people living near reservoirs who have difficulty receiving outside information.
 
In yurts in northern China's Inner Mongolia Autonomous Region, the local goverment has publicized the spirit of the congress using Ulger, a traditional folk music.