LHASA — Applause resounded across Zhaxizom township in the Tibet autonomous region last month. The air filled with excitement as performers sang and danced, delighting the crowd.

 

The event marked the beginning of the township's monthlong music and food festival. Zhaxizom is situated at an altitude of 4,200 meters at the foot of Mount Qomolangma, the world's highest peak, which is known in English as Mount Everest. It lies under the jurisdiction of Tingri county and is located 49 kilometers from the Mount Qomolangma Base Camp, making it a frequent stop for travelers to the mountain.

 

"I planned to head straight to Mount Qomolangma Base Camp, but when I arrived in this small town, its amazing festival caught my eye and I decided to stay for several more days to enjoy the music and cuisine here before continuing my journey," said one traveler surnamed Zhang, who is from Liaoning province.

 

Migmar Lhamo, a college student who lives in Zhaxizom, said: "The festival will allow people to learn about our town. It not only enlivens our lives but will also become a new attraction for tourists."

 

Migmar Lhamo believes the festival will play a positive role in promoting the development of local culture and tourism.

 

According to the county government, more activities such as live music shows, firework displays, food fairs and bonfire parties will be held as part of future festivals to provide both residents and tourists an impressive experience of local culture.

 

Almost three decades ago, the central government made an important decision to rally support for Tibet's development. A pairing policy was started in 1994 to link specific areas of Tibet with central state organizations, provincial-level regions and State-owned enterprises.

 

Tingri county official Zhu Dongfeng said that in recent years, Tingri has been working with a group from Shanghai to boost development, with the goal of achieving rural vitalization.

 

"The music and food festival will contribute to boosting the local economy," Zhu said.