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Lhasa Beer Festival blends tradition with modernity

July 16, 2025Source: chinadaily.com.cnAuthor: Palden Nyima, Daqiong

The 2025 Lhasa Beer Festival kicked off on Saturday evening at the North Square of Wangfujing in Lhasa, capital of the Xizang autonomous region. [Photo by Palden Nyima/chinadaily.com.cn]

Many residents gathered on Saturday evening at the North Square of Wangfujing in Lhasa for the grand opening of the 2025 Lhasa Beer Festival as the city kicked off a month-long celebration blending Tibetan tradition, modern music, and youth culture.

Live bands, ethnic dance performances, and a standout DJ-Gorshey fusion dance ignited the crowd, creating a mass dance moment uniting locals and tourists in celebration.

According to Xizang Lhasa Brewery, the organizer, the event will run until Aug 10. This year's festival centers on wine culture, youth trends, and urban life.

The 2025 Lhasa Beer Festival kicked off on Saturday evening at the North Square of Wangfujing in Lhasa, capital of the Xizang autonomous region. [Photo by Palden Nyima/chinadaily.com.cn]

"This festival is more than a summer celebration. It's a platform to showcase Tibetan culture and drive brand innovation," said a representative from the company.

The representative said that the event focuses on festive vibes, immersive experiences, and youth appeal to blend beer, performances, food, and culture into a unique urban lifestyle experience that boosts Lhasa's cultural tourism economy.

Attendee Tadron described the event as "lively, fun, and full of character".

"The mix of ethnic traditions and modern flair makes it a fresh, people-friendly experience that really gets you excited to join in," said Tadron.

The 2025 Lhasa Beer Festival kicked off on Saturday evening at the North Square of Wangfujing in Lhasa, capital of the Xizang autonomous region. [Photo by Palden Nyima/chinadaily.com.cn]

The 2025 Lhasa Beer Festival kicked off on Saturday evening at the North Square of Wangfujing in Lhasa, capital of the Xizang autonomous region. [Photo by Palden Nyima/chinadaily.com.cn]

The 2025 Lhasa Beer Festival kicked off on Saturday evening at the North Square of Wangfujing in Lhasa, capital of the Xizang autonomous region. [Photo by Palden Nyima/chinadaily.com.cn]