Xinhua News Agency, one of the leading media groups in the world, has been on the forefront sharing results, making people understand what needs to be addressed, and trying to mobilize, advocate and create space for social change, Sidibe said.
UNAIDS and Xinhua have established a unique and amazing partnership, Sidibe said.
UNAIDS signed an MOU with Xinhua in 2010 and unrolled joint media campaigns on fighting AIDS ever since. The UN agency has also strengthened ties with the Chinese government in combatting the epidemic in China and beyond.
June 14, 2018 -- UNAIDS Executive Director Michel Sidibe speaks during an interview with Xinhua News Agency at the United Nations headquarters in New York, on June 12, 2018. China is playing a great role in fighting AIDS, Michel Sidibe said Tuesday at the UN headquarters after his report on the latest progress of the agency`s struggle against AIDS. (Xinhua/Li Muzi)