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Tibetan areas in Yunnan promote integration of tourism and culture
update:January 21,2020

An elderly man in Shangri-La Scripture Printing Lamasery. [Photo by Liu Zhongjun]
Jan.21,2020 -- Deqen Tibetan Autonomous Prefecture in Southwest China’s Yunnan province, which boasts diverse natural landscapes, ethnic cultures and religions, has developed in recent years tourism featuring folk cultures. 
For tourists, high-quality culture has taken the place of beautiful scenery to become the most appealing element. As a result, Deqen has revived its abundant intangible cultural heritages like folk literature and dancing, traditional craft, and Tibetan medicine to satisfy the cultural needs of tourists, said Pan Gaoyuan, director of the Cultural Relic Management Institute of Deqen.
To promote the integration of culture and tourism, businessmen in the tourism industry have joined hands with local craftsmen. Wu Xi, the boss of a local inn in the Dukezong city, has worked together with Zhishichunpi, a black pottery craftsman in Nixi village, to help tourists experience black pottery craftsmanship.
“Culture is the best resource of tourism, and the tourism industry provides the biggest market for cultural development. More consumers will eventually boost the development of excellent cultures,” said Wu.
By:Zhou Tianyu

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