Abstract: Tibet is the place of abundant natural and cultural resources. Its culture consists of the presences of mysterious religions, diverse ethnic culture and folk culture. Being an important and fundamental area of folk culture protecting, the development of the cultural products such as Thangka, Tibetan Rug and the performance of Tibetan dances and songs received plenty of attentions in the recent years. Featured cultural products have been a significant part of the cultural industry in Tibet. With the innovations of Tibet‘s cultural products and the combination of its culture with tourism, featured catering, exhibition and festival, the cultural products of Tibet become highly marketised. And these innovations promote the development of featured cultural products for Tibet.

As the policies of "Belt and Road" and "Targeted Poverty Alleviation" are arriving at Tibet, it is strongly suggested that the features of Tibet‘s cultural products should be emphasised, the communication between cultural products and the demands of commercial market should also be improved. Meanwhile, the further innovation on the investment and financing of Tibet‘s featured cultural products and the advertisement through new media are needed to take into concern. It is in this way the cultural products will become the pillar industry of Tibet, the soft-power of Tibet will be reinforced and the advantages of local ethnic culture will transform into the advantages that function to develop its cultural industry. More important, the affects of Tibet‘s ethnic culture in the process of its economic and social development will be markedly enlarged.

(Zhao Ling, professor of the Provincial Party School of Yunnan Province)